What's at the crux
of your strategy?
crux
/krÊŒks/
noun: crux
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the decisive or most important point at issue.
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a particular point of difficulty.
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​The hardest section or move of a rock climbing route
'Strategy' has become bloated and confused - by meaningless jargon, excessive frameworks, frilly vision statements and cookie-cutter solutions. It becomes a waste of time and energy.
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What matters to your business is the design and delivery of your competitive advantage.​
That's the crux.
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We know this is simple to say and hard to deliver. It's hard because it requires a combination of data and insight, of analysis and design. It's also hard because human biases get in the way of good decisions.
At The Crux Agency we bring together behavioural science with strategic design experience to help you and your team leave behind your biases and focus on innovating what matters.
Don't settle for bad strategy.
Let's get to the crux.
Alex offers a unique strategic viewpoint, and is committed to truly understanding the details of your business model to better enhance daily operations. He provided compelling insights for our firm and it was a pleasure to work with him - he brings a vibrant and savvy approach which was critical to improving our business operations.
Avison Young
Our Services
Just some of the brands we've helped get to the crux of their strategy
